The $100K Checkout Fix—3 UX Mistakes That Cost Brands Millions

Introduction

Checkout is the final step in the purchase journey—yet most brands lose the sale at the finish line.

Overcomplicated forms, hidden fees, and weak trust signals silently kill conversions, costing brands millions every year.

Here are the three biggest checkout mistakes and how to fix them to recover lost revenue.

🔍 The Problem: 3 Costly UX Mistakes at Checkout

Through conversion audits, we’ve found that most brands struggle with:

• ❌ Too many form fields → Users abandon when checkout takes too long.
• ❌ Unexpected fees → 49% of customers drop off when they see surprise costs.
• ❌ Weak trust signals → Lack of security badges & reviews reduces confidence.

🚀 The Fix: Optimizing Checkout for Conversions

Here’s how to eliminate friction and increase completed checkouts:

• ✅ Simplify checkout forms → Remove unnecessary fields & enable autofill.
• ✅ Show total costs upfront → Be transparent about pricing before checkout.
• ✅ Add trust signals → Display security badges, testimonials, and guarantees.

📈 The Results: More Sales, Less Abandonment

After implementing these fixes, brands typically see:

• 📊 Checkout conversion rate increase of 18-32%.
• 📊 Cart abandonment reduction by 25-40%.
• 📊 More revenue without increasing ad spend.

🚀 Want a high-converting checkout experience?

Apply for the UX Optimization Program today to fix hidden revenue leaks.